If you want your business to succeed, you have to take into consideration fulfilling your user’s needs and strategically think about how to turn them from visitors to clients.
Why business owners and entrepreneurs should know about User experience (UX)?
UX is a strategic business tool that goes hand in hand with business, the benefit of investing in UX has been proven across industries in both product and service-based sectors.
UX has been gaining momentum in the last decade, One in Ten companies from the Fortune 100 list employs designers in managerial positions.
How to know the Good User Experience?
Effective user experience can be detected easily through data, reflect immediately on many aspects of your business.
Good user experience means an increase in sales, fewer customer services and inquiry calls, an increase in customer retention rates, and eventually more revenue and less cost.
“The impact of UX is crystal clear: the more satisfied your users are, the more likely they are to do whatever it is you are encouraging,” said Abby Covert, information architect and author of How to Make Sense of Any Mess.
How UX benefit your business?
User Experience Design starts when a customer interacts with your business, your customer experience will influence how your customers perceive your business and will influence whether they eventually like to use your services or buy your products.
User experience helps you be a strong competitor.
It is a Fact, businesses that heavily invest in UX are market leaders and continue to grow.
Offering an extraordinary user experience to your target audience will separate your business from the others, delivers better products, happier customers, motivated employees, and reduced development costs.
Fact:73% of companies with “above average” Customer Experience maturity perform better financially than their competitors (compared to 44% of less mature companies).
User experience can increase your sales.
A satisfying user experience increases your acquisition of new customers, and it will also help you keep them.
Companies get a return on investment from user experience in different forms.
Fact: For every dollar invested in UX Design, the return is 100 Dollars
1- Loyal customers:
A loyal customer is like your external sales team, They wear your products with your business logo on it, or always talking about your services they use, acquiring loyal customer depend on how well your customer experience is.
Fact: Loyal customers represent no more than 20% of your customer base, but make up more than 50% percent of your sales.
2- Word of mouth:
When a customer has a positive interaction with your business and feels like the experience was beyond expectations, sharing his positive experience with his peers will be the next step, which leads to more sales.
3- Customer satisfaction:
Businesses spend a tremendous amount of their income on customer services hoping to achieve better customer satisfaction because a customer with a negative experience means less retention rate.
Fact: After one negative experience, 51% of customers will never do business with that company again.
User experience helping you build brand recognition.
Effective user experience designs can help you build brand recognition, which is a vital part of establishing trust and customer loyalty and directly impact your business.
It is necessary for enhancing your conversion rate and helping your business grow.
Fact: Americans are more likely to post about good experiences (53%) than poor experiences (35%) on social media.
Every business owner has his strategy that fits his business model, but some business owners underestimate the importance of User experience.
User experience is about your business relationship with your customers,
it can help your business grow if you used to for your advantage, or it will make you fail if you did not.
In short, create a remarkable experience for your customers and leave a bad User Experience for your competitors.